Speakrets: The 30 Best, Most Effective, Most Overlooked Marketing And Personal Branding Essentials by Ruth Sherman

Author:Ruth Sherman
Language: eng
Format: mobi
Publisher: Norsemen Books
Published: 2015-06-17T14:00:00+00:00

SPEAKRET #18: Become A Media Darling

-Ruth’s Truth-

Becoming a media darling is all about reputation management.

Remember when Justin Bieber was a media darling? At that time, not too long ago, I was so impressed I wrote about it because even though he’s gone somewhat off the rails since then, the techniques he used worked then and still apply.

I was slow to embrace Justin Bieber. As most people know, Justin grew from a kid with YouTube videos (Speakret #16) to become a teenage pop-singing sensation. With his albums, movies, and media appearances, including on the Grammys, where in 2011 he was the odds-on favorite to win the "Best New Artist" award, Justin’s public presence has been ubiquitous.

I hadn’t paid him much attention, quite honestly, because I let my prejudices get in the way. I figured what could this kid know? He was only 15! Furthermore, as a professionally trained musician, I wondered how good could he possibly be?

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.